Friday, March 8, 2024

COTY24 for Behr: CRACKED PEPPER

 


CRACKED PEPPER

Behr's color of the year is Cracked Pepper (PPU18-1), a deep almost-black charcoal hue. The moody shade adds sophistication to any space. "We recognize the growing desire for using darker colors throughout spaces," said Jodi Allen, global chief marketing officer at Behr Paint Company, in a press release. "Adding a soft black like Cracked Pepper evokes a sense of confidence and individuality that we want all of our customers to feel after completing a project."

Cracked Pepper is neutral enough to adapt to any design style, from midcentury modern to rustic farmhouse. It also plays well with a variety of textures. Pair it with plush furniture and a soft shag rug for a cozy gathering space, or incorporate metallic accents and exposed architectural elements for an industrial aesthetic.

“It truly feels very organic," says Sarah Fishburne, The Home Depot’s director of trend and design. "And it feels like it definitely blends in with the landscapes and the plants. I think it’s like a really inky soil-y color, which is nice.”


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