Following the trend of deep, earthy hues, BEHR’s pick for color of the year is Rumors, a rich red shade with brown undertones. Erika Woelfel, vice president of color and creative services at BEHR, told us this color choice was inspired by the need for warmer neutrals that can also make a moody, bold statement. “Now we’re kind of transitioning into some of these warmer neutrals—ivories and creams and tans and taupes—we’re seeing those warmer neutrals starting to come to the forefront,” Woelfel says. “People are really starting to look for ways to bring those bolder colors, those edgier colors, into their home.”
Another reason to love this color choice is that it can adapt easily to any design style. “Rumors is undoubtedly a color that inspires creativity while being versatile enough to transform a space through large and small projects,” Andy Lopez, senior vice president and head of marketing for BEHR, said in a press release.
Use Rumors to add drama in the form of a bold accent wall, or lean into the shade’s sophisticated side by using it in a formal dining room, study, or living space.
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