Tuesday, February 20, 2024

COTY24 for Sherwin-Williams: UPWARD

 

UPWARD

Sherwin-Williams' 2024 color of the year is a bright and breezy blue that was designed to infuse peacefulness into any space. "Upward SW 6239 represents the gentle forward momentum in all of our lives," says Sue Wadden, director of color marketing at Sherwin-Williams, in a press release. "It brings to life that carefree, sunny day energy that elicits a notion of contentment and peace. With this color, we invite our consumers to take a pause and infuse a new sense of ease and possibility into their spaces—one that doesn't overwhelm, but rather establishes meditation and tranquility."

Use this shade of blue as you would a neutral, painting walls or ceilings with the light blue, and accenting with light, earth-tone accents. Or use the cool hue on an accent wall to make wainscoting or wall paneling pop without overwhelming the space.

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